Creativity

John Lewis Celebrates 150th Anniversary by Showing Brits Who Never Stand Still

Adam&EveDDB Is Behind Spot by Dougal Wilson

Published on May 02, 2014

Editor's Pick

Adam&EveDDB celebrates beloved Brit retailer John Lewis' 150th anniversary with this upbeat spot that shows Brits of all shapes, sizes, ages and eras. Shot by Dougal Wilson, who also directed the brand's Christmas charmers "The Journey" and "The Long Wait," the spot blends sepia, black and white and color vignettes that flow seamlessly from one to another. The common thread -- each shows some sort of movement forward, from a girl sliding down a playground slide, to a guy climbing a mountain, to a baby just starting to crawl.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 02, 2014
Agency:
Adam & Eve/DDB London
Client:
John Lewis
Director:
Dougal Wilson
VFX:
MPC-LA

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.