John Lewis: Spring Fashion Banners 3

What should I wear today?

Published on

Editor's Pick

This sure beats the closet mirror. John Lewis tapped Adam & Eve and Unit9 to create these banners with geo-location capabilities to showcase its new Spring line. The banners can detect where you are, what the weather is like and then show you a suitable outfit. Users can click through to find outfits they like. Placing your cursor above a certain item will show you its price as well as give you options to buy it online or share on social networks.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 26, 2011
Agency:
Adam & Eve
Client:
John Lewis
Director:
Robert Bader
Interactive Producer:
Richard Rowe
CGI/3D:
Jules Stevenson
Tech Lead:
Mario Ballario
Designer:
Rafa da Silva
Interactive Production Company:
unit9
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age