Creativity

John Lewis: Spring Fashion Banners 3

What should I wear today?

Published on Jul 26, 2011

Editor's Pick

This sure beats the closet mirror. John Lewis tapped Adam & Eve and Unit9 to create these banners with geo-location capabilities to showcase its new Spring line. The banners can detect where you are, what the weather is like and then show you a suitable outfit. Users can click through to find outfits they like. Placing your cursor above a certain item will show you its price as well as give you options to buy it online or share on social networks.

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About

Credits

Date
Jul 26, 2011
Agency:
Adam & Eve
Client:
John Lewis
Director:
Robert Bader
Interactive Producer:
Richard Rowe
CGI/3D:
Jules Stevenson
Tech Lead:
Mario Ballario
Designer:
Rafa da Silva
Interactive Production Company:
unit9

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