Creativity

See John Lewis' Holiday Ad Come to Life in 'Making Of' Video from BlinkInk & Hornet

Behind-the-Scenes Movie Shows Intricate Background To Much-Anticipated Spot

Published on Nov 11, 2013

Editor's Pick

As YouTube hits for John Lewis's animated Christmas ad The Bear And The Hare grow (over 3.8m at the last count), production companies BlinkInk and Hornet has released this "Making Of" video showing how they created the intricate 3D sets for its animations in the ad. John Lewis claims it's the first time such techniques have been used in a U.K. ad.

The Bear And The Hare has not, however, pleased everyone in the U.K. Telegraph journalist James Lachno received a storm of abuse on Twitter after slating the Lily Allen track used in the spot - although others took his side and complained about the ad's sentimentality.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 11, 2013
Client:
John Lewis
Production Company:
BlinkInk
Production Company:
Hornet

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.