Creativity

John Lewis: The Long Wait--Best of 2011 TV #3

Counting down.

Published on Nov 14, 2011

Editor's Pick

Dougal Wilson returns for John Lewis' 2011 Christmas campaign with the story of a child who just can't wait for Christmas -- but for reasons you may not realize. The pace of the spot recreates that childhood emotion of feeling like that day simply will never come -- and the relief you feel when it finally does. The music is a reworking of The Smiths' "Please, Please, Please," and agency is Adam & Eve. This touching spot is #3 in our TV Best of 2011.

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About

Credits

Date
Nov 14, 2011
Agency:
Adam & Eve
Agency Producer:
Matt Craigie
Client:
John Lewis
Creative Director:
Ben Priest
Creative Director:
Emer Stamp
Creative Director:
Ben Tollett
Creative:
Matt Gay
Creative:
John Long
Prod. Co.:
Blink
Director:
Dougal Wilson
Exec. Producer:
James Bland
Producer:
Ben Link
DOP:
Lasse Frank
Production Design:
Andy Kelly
Costume:
Michelle May
Editor:
Joe Guest
Editing House:
Final Cut
Post Production:
Moving Picture Company
Music:
Major Tom
Sound:
Factory Sound

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