Creativity

John Lewis: The Other Half

No matter when or where.

Published on Sep 17, 2012

Editor's Pick

John Lewis "Through the Ages," which took us through seven different eras to show all the goods the retailer has provided for us over the years, to "The Long Wait," which chronicled the impatience of a little boy as he counts down the days to Christmas.

Now, along with Adam&Eve DDB and Ringan Ledwidge, the brand has premiered "The Other Half," its 90-second film that shows that despite the passage of time, some things -- like true love -- never really change. Set to a re-recording of INXS "Never Tear Us Apart," the film follows a pair of lovers from very different eras. The split-screen thing has of course been done before, most notably for Nokia, by JW Griffiths, but this is still a sweet, heartwarming piece of work.

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About

Credits

Date
Sep 17, 2012
Agency:
Adam & Eve
Client:
John Lewis
Creative:
Ben Priest
Creative:
Ben Tollett
Creative:
Emer Stamp
Creative:
Aiden McClure
Creative:
Laurent Simon
Creative:
Frank Ginger
Creative:
Shay Reading
Agency Producer:
Matt Craigie
Agency Producer:
Victoria Keenan
Production Company:
Rattling Stick
Director:
Ringan Ledwidge
Producer:
Sally Humphries
DOP:
Ben Seresin
Production Designer:
Nick Foley Oates
Production Manager:
Lucy Booth
Post Production:
The Mill
VFx Producer:
Gemma Humphries
Editing House:
Work
Editor:
Rich Orrick

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