John West: Imagine a World Without Fish

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About

Description
To draw attention to unsustainable fishing practices, we launched a bogus brand called "Finnish Tuna." The catch? There was nothing in the cans.
Credits
Date
Feb 29, 2016
Agency:
Cummins & Partners
Chief Executive Officer:
Sean Cummins
Client:
John West
Client:
John West
Exec Creative Director:
Jim Ingram
Executive Creative Director:
Ben Couzens
Senior Copywriter:
Chris Ellis
Senior Art Director:
Aaron Lipson
Creative Director:
Damian Royce
Global Strategy Director:
Adam Ferrier
Group Account Director:
Rod Mooseek
Senior Account Director:
Brioni Pickhaver
Senior Account Manager:
Alisa Mezhov
Planner:
James Bennett
Director:
Nigel Camilleri
Senior Brand Manager:
Stephanie Dore-Smith
Executive Director:
Graham Dugdale
Managing Director:
Rebecca Ahern
Account Director:
Amanda Sheat
Account Manager:
Lauren Hunt
Tags
Industry
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