John West: Lucky Pete

What really happened.

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Editor's Pick

CheethambellJWT debut humorous TV spots to promote John West canned fish newest initiative, which lets users find out exactly where the fish came from. Consumers can enter the code on the can on the John West website and then find out what ship and what ocean it came from and when. And maybe some other details.

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About

Credits
Date
Oct 14, 2011
Agency:
CheethambellJWT
Client:
John West
Director:
Luis Gerard
Art Director:
Martin Smith
Copywriter:
Andy Huntingdon
Creative Director:
Andy Cheetham
Production Company:
Uber Content
Post Supervisor:
Matthew Cella
Category
Genre
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