Jake Scott Directs Vibrant Johnnie Walker Spot For Chinese Market
Spot By Love Agency Targets Young Chinese Market
Published on Dec 16, 2013
RSA's Jake Scott directed this spot for the Love agency, Shanghai, promoting Johnnie Walker Black Label to the Chinese market. Filmed in Bangkok, and targeted at a young demographic, it features a "symphony" of exploding fruits, spices, flower petals and billowing smoke as an enigmatic Johnnie Walker character enjoys a drink at an oriental bar. The 60, 30 and 15 second TV spots are being supported with outdoor advertising.