Jake Scott Directs Vibrant Johnnie Walker Spot For Chinese Market

Spot By Love Agency Targets Young Chinese Market

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Editor's Pick
RSA's Jake Scott directed this spot for the Love agency, Shanghai, promoting Johnnie Walker Black Label to the Chinese market. Filmed in Bangkok, and targeted at a young demographic, it features a "symphony" of exploding fruits, spices, flower petals and billowing smoke as an enigmatic Johnnie Walker character enjoys a drink at an oriental bar. The 60, 30 and 15 second TV spots are being supported with outdoor advertising.
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About

Credits
Date
Dec 16, 2013
Agency:
Love
Client:
Johnnie Walker Black Label
Director:
Jake Scott
Production Company:
RSA
Photogapher:
John Ross
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Genre
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