Creativity

Jake Scott Directs Vibrant Johnnie Walker Spot For Chinese Market

Spot By Love Agency Targets Young Chinese Market

Published on Dec 16, 2013

Editor's Pick

RSA's Jake Scott directed this spot for the Love agency, Shanghai, promoting Johnnie Walker Black Label to the Chinese market. Filmed in Bangkok, and targeted at a young demographic, it features a "symphony" of exploding fruits, spices, flower petals and billowing smoke as an enigmatic Johnnie Walker character enjoys a drink at an oriental bar. The 60, 30 and 15 second TV spots are being supported with outdoor advertising.

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About

Credits

Date
Dec 16, 2013
Agency:
Love
Client:
Johnnie Walker Black Label
Director:
Jake Scott
Production Company:
RSA
Photogapher:
John Ross

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