Creativity

This Powerful Johnnie Walker Spec Ad Ranks With the Brand's Best

German Film Students Crack It Without a Brief

By Alexandra Jardine. Published on Dec 15, 2015

Editor's Pick

It's the most powerful, soulful spot to have come out of Johnnie Walker for ages, and it's getting plenty of love on social media. However, this ad wasn't made by the brand; it's the work of two German film students, Daniel Titz and Dorian Lebherz. The pair, from Germany's Filmakademie Baden-Württemberg, made the ad on spec, but some are saying it bests the brand's official advertising (which has recently included stylish big budget spots starring Jude Law.)

Filmed in the wilds of Scotland, the film explores the bond between brothers as two young men make a journey together. If you have a sibling, you're likely to well up as the reason for their pilgrimage is finally revealed. This is not just a beautiful film; it's also perfectly appropriate to the Johnnie Walker brand, emphasizing its Scottish heritage and perfectly illustrating its "Keep Walking" tagline. Keep an eye out for these guys.

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About

Credits

Date
Dec 15, 2015
Agency:
Daniel Titz & Dorian Lebherz
Client:
Johnnie Walker
Director:
Daniel Titz
Director:
Dorian Lebherz
Producer:
Madlen Folk
Producer:
Johann Valentinitsch
DOP:
Jan David Günther
Editor:
Raquel Caro Nunez
Visual Effects/Compositing:
Daniel Titz
Visual Effects/Compositing:
Dorian Lebherz
Film Music:
Renée Andre Abe
Sound Design:
Marvin H. Keil

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