Creativity

Bruce Lee Returns for Johnnie Walker's 'Gamechangers' Film

Lee's Image Was Painstakingly Recreated for Epic Film

Published on Jul 09, 2013

Editor's Pick

Bruce Lee appears in BBH China's latest work for Johnnie Walker in the newest iteration of its "Keep Walking" campaign. Celebrating the people he dubs "Gamechangers," Mr. Lee spouts gems of wisdom, and according to the marketer, himself embodies a gamechanger, way before his time. 

The Mill worked on the visual effects to bring Mr. Lee back to life, and Joseph Kahn shot the film, which was created in collaboration with the legendary martial artist's daughter, Shannon. 

The film was created by first filming Lee-lookalike Danny Chan. Then, Mr. Lee's persona was created from a 3D model and blended with Mr. Chan's performance. Animators studied interviews, films and photographs to create the work. 

The work brings to mind the revival effects used in this commercial for Dior J'Adore, which brought back to life yesteryear's beauties alongside Charlize Theron. Even earlier than that, Volkswagen and DDB London recreated Gene Kelly's "Singing in the Rain" for a commercial. 

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About

Credits

Date
Jul 09, 2013
Agency:
BBH - China
Client:
Johnnie Walker
Executive Creative Director:
Johnny Tan
Creative Director:
Leo Zhang
Copywriter:
Jay Qian
Copywriter:
Leo Zhang
Art Director:
Jeffrey Sun
Art Director:
Johnny Tan
Art Director:
Nicola Chung
Art Director:
Woody Pan
Agency Producer:
Krystie Koh
Digital:
Ogilvy One
Digital Creative:
Darren Crawforth
Digital Creative:
Stanley Tao
Digital Creative:
Herry Hua
Digital Creative:
Lily Wang
Content & EPR:
Jeffery Cheng
Content & EPR:
Nianjia Chen
Content & EPR:
Sonic Zhao
Production:
Joseph Chan
Production:
Daniel Channing
Production:
Eddie Li

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