Creativity

Entourage's Johnny Drama Issues a @#$%* Warning About Drunk Driving for Johnnie Walker

Character Encourages Safety in His Characteristically Foul-Mouthed Way

Published on May 22, 2015

Editor's Pick

Johnny Drama, the lovably buffoonish dreamer of the "Entourage" ensemble played by actor Kevin Dillon, recently became a new spokesman for Diageo's Johnnie Walker. For Memorial Day, he makes a special appearance, on the side of the whisky's bottle, to issue a characteristically expletive-filled warning cautioning against the dangers of drinking and driving. Cornerstone was the lead creative agency on the Johnnie Walker and Entourage partnership and oversaw creative on the responsible drinking digital short, which debuted on the brand's YouTube channel.

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About

Credits

Date
May 22, 2015
Agency:
Cornerstone
Client:
Johnnie Walker
Creative:
Doug Ellin

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