Johnnie Walker Delivers A Message From Your Future

You Won't Always Be Downtrodden, Says Youthful BBH Spot Set To Techno Soundtrack

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Johnnie Walker and BBH have refreshed their "Keep Walking" campaign with a new spot urging people to "keep walking" to their future success despite the trials of today. With a brief to rief revitalize "Keep Walking" for a new generation of drinkers, the spot, directed by Fredrik Bond through Sonny, takes the form of a message from the future from an older man to his younger self. Set to the aggressive techno beats of "Pursuit" by Gesaffelstein, the spot flashes between various downtrodden or put-upon workers, cut with shots of Bangkok and Sao Paolo, while a voiceover urges the younger self to keep going and fulfil his potential. The ad has a distinctly more youthful feel compared to some of the brand's notable past work, known for its classic storytelling and fantastical scenarios.

Print executions (see below) take the same theme --for example, Formula One racer Jenson Button is shown with the caption "Failed driving test? Keep Walking," Las Vegas is pictured with the caption "Desert" and Chelsea manager Jose Mourinho has "P.E. Teacher" printed across has face.

The campaign also includes a Tumblr site, #NextStep, curating inspiration from around the world

The work, which spans TV, Outdoor, Press and Digital, will launch first across Latin America and the Caribbean, before rolling out to other markets including Eastern Europe and Asia Pacific.View related images here.

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Sep 25, 2013
BBH Executive Creative Director:
Nick Gill
Johnnie Walker
BBH Deputy Executive Creative Director:
David Kolbusz
BBH Copywriter:
Nick Gill
BBH Art Director:
David Kolbusz
BBH Head of Film:
Davud Karbassioun
BBH Producer:
Rachel Hough
Production Company:
Fredrik Bond
Executive Producer:
Helen Kenny
Roman Vasyanov
Post Production:
The Mill
Editor/Editing House:
Patric Ryan, Marshall Street Editors
Will Coen, String and Tins
Sound Engineer:
Antony Moore, Factory
BBH Head of Art:
Mark Reddy
BBH Creative Team:
Tom Drew & Uche Ezugwu
BBH Producer:
Marion Thibaudot
BBH Designer:
Rob Wilson
BBH Creative Director:
Jeremy Ettinghausen
BBH Integrated Producer:
Dominic Tunon
BBH Head of UX:
Adam Powers
BBH Lead Interactive Designer:
Kenzo Kramarz
BBH Team Manager:
Simon Woods
BBH Social Engagement Director:
Helen Lawrence
BBH Digital Analyst:
Saskia Jones
Global Brand Director:
Gavin Pike
Global Content Creation Director:
Anita Robinson
Global Marketing Manager:
Alain Dibo
Global Digital Brand Manager:
Lieke Voermans
BBH Strategist:
Matt Hoban
BBH Strategy Director:
Simon Robertson

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