Creativity

Johnnie Walker: Keep Walking, Brazil

Moving mountains.

Published on Oct 10, 2011

Editor's Pick

Rio's Sugarloaf Mountain awakens and is revealed to be a sleeping giant (and a metaphor for Brazil itself) in this spectacular spot by Brazil's Neogama/BBH for Johnnie Walker. The latest in the brand's Keep Walking campaign, but the first time Johnnie Walker has developed a local campaign specifically for one country, it was directed by Peter Thwaites of Gorgeous, with effects provided by The Mill NY.

Here are some stats: the production employed 420 people and involved six days of shooting, 11 kilometres of film, 2 tons of equipment, 216 extras and 12.150 hours of computer graphics. It will be accompanied by a print and online campaign.

Read more about the spot on Adage.com.

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About

Credits

Date
Oct 10, 2011
Agency:
NEOGAMA/BBH
Client:
Johnnie Walker
Creative:
Alexandre Gama
Production House:
Zohar Cinema
Production House:
Gorgeous
Director:
Peter Thwaites
Producer:
Isabelle Tanugi
Producer:
Anna Hashmi
Photography:
Joost Van Gelder
Editing:
Bill Smedley
VFX:
The Mill
VFX:
Angus Kneale
VFX:
Robert Petrie
VFX:
Gavin James Wellsman
VFX Production:
Camila De Biaggi
Sound Production:
Big Foote
Planning:
Eduardo Lorenzi
Planning:
Luciano Eugenio
Planning:
Emanuel Spyer
Media:
Luciana Schwartz
Media:
Gabriela Azevedo
Media:
João Paulo Ferraz

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