J&J Middle East Creates Grandparents-Only App and Digital Photo Frame

Impact BBDO Creates App that Lets You Send Grandkids' Pics

Editor's Pick

Impact BBDO Dubai and Johnson & Johnson team up for "Grandparents Frame," a digital picture frame created to just receive and display photographs of adorable grandchildren. The idea was born out of the insight that many grandmoms and granddads are often living far away from their kids, and thus, their kids' kids. Many of them also don't have the technical know-how or resources to easily get online.

Enter the app, which lets the parents -- or any member of a family -- send pictures to the same Grandparents Frame, which lives in the grandparents' house. Members can also connect to several frames.

The frames were given away to expat families in the UAE during the campaign. They're also available for purchase.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 24, 2014
Agency:
Impact BBDO Dubai
Client:
Johnson & Johnson
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age