Johnsonville Let Its Employees Come Up With Ads, and the Results Are Hilarious

Campaign From Droga5 Unleashed Staffers' Creativity

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Johnsonville's quirkily comedic campaign from Droga5 takes a new tack in its latest ads. Having previously focused on messed-up families, the campaign now takes that to a new level, with the idea that only a family-owned company would let its employees come up with its commercials.

The latest campaign kicks off with a trailer, which shows a real-life focus group of staffers explaining their ideas for ads, interspersed with storyboards of some their suggestions, which range from the surreal to the Western and gothic horror-themed. (According to the agency, this footage was originally not meant to be public-facing, but they loved it so much it released it as part of the campaign).

Droga5 went on to create real commercials out of these real ideas, as well as a 30-second anthem spot explaining how the employees are responsible for the commercials. The most surreal has to be "Jeff and His Forest Friends," seen here, in which different animals come up to 18-year Johnsonville employee Jeff, who's eating Johnsonville Breakfast Sausage in a forest, and ask him questions. Another spot, playing on the suggestions of Johnsonville staffer Brett, involves a high-speed car chase in which trucks, ice-cream vans and grandmans on scooters are all chasing a Johnsonville grill truck. A third spot, titled "New Neighbors," is slated to launch next month.

The beauty of the ads, which are directed by Adam & Dave out of Arts & Sciences, is that everything unfolds just as the Johnsonville staffers explain it when coming up with their ideas, from the newsreader saying "Blah blah, car chase," to the animals wandering up, as explained by Jeff's deadpan voice. The earnestness of the stafffers is oddly endearing, and the way their ideas are brought to life will definitely appeal to a certain quirky sense of humor, (and if you really love it, you can watch a Behind the Scenes film too.)

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About

Credits
Date
May 25, 2016
Agency:
Droga5 New York
Client:
Johnsonville
Directors:
Adam & Dave
Production Company:
Arts & Sciences
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Group Creative Director:
Scott Bell
Senior Copywriter:
Chris Colliton
Senior Art Director:
Kevin Weir
Junior Copywriter:
Gabe Sherman
Junior Art Director:
Gage Young
Executive Design Director:
Rob Trostle
Design Director:
Rich Greco
Designer:
April Pascua
Chief Creation Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Executive Broadcast Producer:
Scott Chinn
Executive Broadcast Producer:
Adam Perloff
Global Chief Strategy Officer:
Jonny Bauer
Group Strategy Director:
Aaron Wiggan
Senior Strategist:
Marc Iserlis
Data Strategy Director:
Lily Ng
Group Communications Strategy Dir.:
Brian Nguyen
Communications Strategist:
Kevin Wilkerson
Group Account Director:
Julia Albu
Account Director:
Dave Murphy
Account Supervisor:
Kate Tyler Monroe
Associate Account Manager:
Rebecca Warren
Project Manager:
Rayna Lucier
VP Marketing:
Ryan Pociask
Group Marketing Director:
Jim Mueller
General Manager:
Jim Mueller
Integrated Marketing Director:
Jamie Schmelzer
Senior Brand Manager:
Ron Schroder
Senior Brand Manager:
Kimberly Keller
Associate Brand Manager:
Steve Bembinista
Marketing Associate:
Catherine Swick
Production Company:
Arts & Sciences
Director:
Adam & Dave
Director of Photography:
Toby Irwin
Executive Producer:
Marc Marrie
Producer:
Pat Harris
Editorial Company:
MackCut
Editor:
Ryan Steele
Assistant Editor:
Maria Lee
Executive Producer:
Sasha Hirschfeld
Post Production Company:
MPC
Executive Producer:
Elexis Stearn
Producer:
Nicole Saccardi
Lead Flame Artist:
Andy Bate
2D Artist:
Steven Miller
2D Artist:
Mahendra Natha Reddy
3D Artist:
Masahito Yoshioka
3D Artist:
Ted Abeyta
Colorist:
Mark Gethin
Color Assistant:
Kris Smale
Executive Producer (Color):
Meghan Lang
Color Producer:
Rebecca Boorsma
Production Coordination:
Valentina Cokonis
Assistant Line Producer:
Neela Kumuda Parankusham
Sound Company:
MackCut
Mixer:
Sam Shaffer

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