Creativity

Johnsonville goes All-American with its latest staffer-created ads

Latest example of an ad dreamed up by a staff member

By Alexandra Jardine. Published on May 14, 2018

Editor's Pick

Johnsonville continues with its now two-year-old "commercials dreamed up by employees" strategy, this year with an all-American twist.

In the latest iteration of the campaign by Droga5, staff were asked to come up with ads that stress that Johnsonville is "made in the USA." This was inspired by the company last year creating a limited run of t-shirts sporting a member-created slogan, "You Can't Spell SaUSAge Without 'USA.'" The shirts were a huge hit on the brand's social channels.

Having decided that highlighting the food's home-grown provenance was a popular move, Johnsonville once again turned to its employees for the commercial ideas. The resulting ad, as in the style of previous spots, sees four-year Johnsonville employee, Tammy, explain her commercial treatment as we see it play out on screen.

Her idea starts with a little girl innocently asking her mom where Johnsonville brats are made. Bursting into a Broadway-style song, she kicks off a musical extravaganza on an American theme. Gradually, not only does the whole town join in (including the fire department, the mayor and all the local dogs) but a giant Statue of Liberty. As if this weren't joyous enough, it concludes with Mom getting a record deal.

Adam and Dave directed the spot, via Arts & Sciences. Like the last two years' campaigns, it's hilariously done, with a good-natured feel that has fun with, but doesn't patronize the employees. It seems designed to appeal to both staff and consumers alike.

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Credits

Date
May 14, 2018
Client:
Johnsonville
Agency:
Droga5 New York
Creative Chairperson:
David Droga
Executive Creative Director:
Scott Bell
Creative Director:
Kevin Weir
Creative Director:
Chris Colliton
Copywriter:
Dan Litzow
Art Director:
Max Friedman
Executive Producer:
Amanda Revere
Executive Producer:
Andrew Slough
Senior Business Manager:
Whitney Vose
Senior Business Manager:
Abigail Press
Film Associate Producer:
Kelly Appleton
Global Chief Strategy Officer:
Jonny Bauer
Strategy Director:
Ben Brown
Strategist:
Newman Granger
Senior Communications Strategist:
Kevin Wilkerson
Data Strategy Director:
Lily Ng
Data Strategist:
Kellie Choy
Account Director:
Patrick Rowley
Account Supervisor:
Elizabeth Federico
Associate Account Manager:
Melissa Pasternak
Project Manager:
Hillary Jordan
Project Manager:
Kaki White
Associate Counsel:
Zach Werner
Senior Director of Marketing:
Ryan Pociask
Integrated Marketing Director:
Jamie Schmelzer
Senior Brand Manager:
Sean Nobui
Production Company:
Arts & Sciences
Director:
Adam & Dave
Director of Photography:
Toby Irwin
Executive Producer:
Mal Ward
Producer:
Patrick Harris
Production Designer:
Noel McCarthy
Production Company:
Second Child
Executive Producer:
Scott Chinn
Producer:
Sara Vander Horn
Director of Photography:
Andrei Bowden Schwartz
Editor:
Nick Ljubibich
Assistant Editor:
Joe Garst
Editorial:
MackCut
Editor:
Ryan Steele
Assistant Editor:
Devon Flint
Executive Producer:
Gina Pagano
Producer:
Margarita Mutuc
Sound Design:
Sam Shaffer
Post Production:
MPC
Executive Producer:
Jesse Kurnit
Visual Effects Producer:
Aiste Akelaityte
Visual Effects Supervisor:
Warren Paleos
2D Lead:
Warren Paleos
2D Lead:
Bilali Mack
3D Team:
Vishal Darkunde
Color Executive Producer:
Ed Koenig
Color:
James Tillett
Color Producer:
Jenna Gabriel
Music:
Butter Music & Sound
Executive Producer:
Ian Jeffreys
Managing Director:
Ian Jeffreys
Composer:
Josh Canevari
Producer:
Kristin Kuraishi
Sound:
Mister Bronx Audio Post
Mixer:
Eric Hoffman
Producer:
Molly Burke

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