Creativity

This Gross Film of People Eating Makes a Point About Breastfeeding

Stink's Jon Lawton Created 'This Sucks' for World Breastfeeding Week

By Alexandra Jardine. Published on Aug 03, 2017

Editor's Pick

It's World Breastfeeding Week, yet sadly, many women nursing their babies in public are still harshly judged.

This so enraged Jon Lawton, a father who's also a creative director at Stink, that he created "This Sucks," a short ad that contrasts footage of a mother feeding her child set against grotesque close up footage of mouths messily scoffing food. The film, produced by Stink, is set to the post-punk Peaches track, 'F*** the Pain Away."

Lawton said: "Have you seen people eating? It's disgusting. All lips, sauce and gob. It's like we go backwards in our ability to do the most simple human task. Babies feeding, by comparison, is the most elegant form of the act. If one mother feels more confident breastfeeding in public because of the film -- that's all I want."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 03, 2017
Client:
Jon Lawton
Director:
Jon Lawton

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.