Jonas Larsson: You Guys Should Lunch

LinkedIn gets lunching.

Published on Nov 29, 2011

Editor's Pick

Swedish digital strategist Jonas Larsson came up with the idea for YouGuysShouldLunch when looking for a new job; he found that despite having growing networks of professional contacts online, we don't use the connections to help each other.

As a result, Larsson put together a group of copywriters, designers and developers to create a site that makes innovative use of LinkedIn. Users log in using LinkedIn, choose two contacts who they think should meet for lunch, add a short message explaining why they should meet, and send the invitation. The Swedish version is already attracting some buzz, with Swedes tweeting with the hashtag #lunchaihop, and now there's an English version too.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Nov 29, 2011
Jonas Larsson
Concept Developer:
Jonas Larsson
Creative Director:
Stefan Ronge
Art Director:
Hampus Hogberg
Web Developer-Back end:
Fredrik Davidsson
Web Developer-Front end:
Tommy Skott
Web Developer-Front end:
Per Sandstrom
Copy Writer:
Per Toberger
Copy Writer:
Mattias Akerberg
PR Strategist:
Jeanette Fors-Andree
Digital Strategist:
Malin Stroman
Brand Strategist:
Micco Gronholm
Asa Wallenrud

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.