Creativity

Jonas Larsson: You Guys Should Lunch

LinkedIn gets lunching.

Published on Nov 29, 2011

Editor's Pick

Swedish digital strategist Jonas Larsson came up with the idea for YouGuysShouldLunch when looking for a new job; he found that despite having growing networks of professional contacts online, we don't use the connections to help each other.

As a result, Larsson put together a group of copywriters, designers and developers to create a site that makes innovative use of LinkedIn. Users log in using LinkedIn, choose two contacts who they think should meet for lunch, add a short message explaining why they should meet, and send the invitation. The Swedish version is already attracting some buzz, with Swedes tweeting with the hashtag #lunchaihop, and now there's an English version too.

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About

Credits

Date
Nov 29, 2011
Agency:
Deportivo
Client:
Jonas Larsson
Concept Developer:
Jonas Larsson
Creative Director:
Stefan Ronge
Art Director:
Hampus Hogberg
Web Developer-Back end:
Fredrik Davidsson
Web Developer-Front end:
Tommy Skott
Web Developer-Front end:
Per Sandstrom
Copy Writer:
Per Toberger
Copy Writer:
Mattias Akerberg
PR Strategist:
Jeanette Fors-Andree
Digital Strategist:
Malin Stroman
Brand Strategist:
Micco Gronholm
Planner:
Asa Wallenrud

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