Creativity

Jordan: Become Mars

Mars Blackmon returns. . .wearing your face.

Published on Jan 12, 2010

Editor's Pick

Two decades after Mars Blackmon hit the screens to pitch Air Jordans, he returns on this microsite and iPhone app, wearing your face. Sure, the blank-yourself gimmick has been done many times over, but it always helps to bring in a much-loved character. The effort is part of a campaign relaunching Air Jordan Spiz'ikes.

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About

Credits

Date
Jan 12, 2010
Client:
Jordan

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