Creativity

Jordan Brand: Explosive Water Projections- Best of 2011 PD #10

He walks on water.

Published on Oct 21, 2011

Editor's Pick

W+K and Carmelo Anthony launched the Jordan Melo M8 in an explosive way from Pier 54 in New York City earlier this year. While rap star Nas performed for a crowd of 2,500 people, a three-storey-tall Melo projection appeared, that dribbled, dunked and walked -- all on the Hudson River. A Melo stunt-double also rappelled into the river from a helicopter -- and finally, Melo himself appeared on stage, encouraging participants to play games for a chance to win prizes.

Those not in attendance could also watch the spectacle live across multiple browser windows at a special site. Read more about the stunt in behind the work.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 21, 2011
Agency:
Wieden & Kennedy New York
Client:
Jordan Brand
Creative Director:
Andy Ferguson
Creative Director:
Brandon Mugar
Copywriter:
Eric Steele
Art Director:
Azsa West
Senior Producer:
Dan Blaney
Digital Producer:
Brandon Kaplan
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
Head of Content Production:
Gary Krieg
Production Company:
Klip Collective
Director:
Pier Nicola D'Amico
Director of Photography:
Pier Nicola D'Amico
Executive Producer:
Pier Nicola D'Amico
Executive Producer:
Michelle Barbieri
Line Producer:
Anthony Moschini
Creative Director:
Ricardo Rivera
Director of Production:
Phil Erney
FX Animation:
Monogram
Installation:
Josh James
Music:
Human Music NY
Sound Company:
Human Music NY
Composer:
Mike MacAllister
Sound Designer:
Brian Emrich
Producer:
James Wells
Mix Company:
Sonic Union
Mixer:
Steve Rosen
Event Production:
Revelant
Production Company:
Show Cobra
Director:
Matt Boyd
Executive Producer:
Jason Ross
Editor:
Dom Whitworth
Producer:
Kate Susman
Director of Production:
Bryan Walters
User Experience Designer:
Kate Bauer
Assistant Director of Interactive Production:
Marc Maleh
Senior Interactive Producer:
Brandon Kaplan
Associate Interactive Producer:
Hana Marie Newman
Senior Joint Producer:
Michelle Carman
Creative:
Eric Harnden
Creative:
Eric Schoenbrunn
Tech Director:
Husani Oakley
Tech Lead:
Sunny Nan

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.