Creativity

R/GA's First TV Ad for Jordan Brand Celebrates Russell Westbrook's Triple-Double Record

Spot Pays Tribute to the Oklahoma Thunder Star and Record-Holding Predecessor Oscar Robertson

By Ann-Christine Diaz. Published on Apr 10, 2017

Editor's Pick

Oklahoma City Thunder Point Guard Russell Westbrook set a new NBA record for triple-doubles during Sunday's game against the Denver Nuggets. He his the 42 mark, shattering Oscar "Big O" Robertson's record from the 1961-1962 season as a member of the Cincinnati Royals.

Jordan Brand was prepped for the moment, and immediately afterwards, ran a new TV spot, which celebrated Westbrook's new record while paying tribute to Robertson's achievement. Set to Stevie Wonder's 1974 track "Higher Ground," the ad intersperses historical footage of Robertson's moves on the court with modern-day scenes of Westbrook, ending with Westbrook's signature line, "Why not?"

The ad also happens to promote the Air Jordan XXXI. It was the first TV spot for the brand out of R/GA (Wieden & Kennedy, New York traditionally has been the brand's go-to for broadcast), but R/GA is a long-time agency Jordan Brand parent Nike.

As part of the campaign, Jordan Brand also added Westbrook-themed emojis and iMessage stickers to its keyboard.

The spot was created and produced out of R/GA, with Creative Director Matt Walton directing, with contributions from ECDs Ben Williams and Andy Fackrell. Lucas Eskin of Cut & Run edited.

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About

Credits

Date
Apr 10, 2017
Agency:
R/GA
Client:
Jordan Brand
Executive Creative Director:
Andy Fackrell
Creative Director:
Matt Walton
Creative Director:
Gabriel Cheung
Executive Producer:
Ricky Vega
Content Producer:
Summer Allgyer
Account Director:
Pam Yang
VP/Executive Creative Director:
Ben Williams
VP/Executive Creative Director:
William Esparza
Editorial:
Cut & Run
Editor:
Lucas Eskin
Producer:
Brian Mulvey
Executive Production Director/Content Studio:
Kat Friis
Managing Director:
Michelle Eskin
Color & VFX Artist:
Jogger Studios
Executive Producer:
Rich Rama
VFX Producer:
James Howell
Production Coordinator:
Erica Cruz
Flame Lead:
Shauna Prescott
Flame Assistant:
Jorge Tanaka
Colorist:
Stefan Sonnenfeld
Color Producer:
Katie Andrews
Final Mix Studio:
Lime Studios LA
Sound Mixer:
Ben Tomastik
Sound Mixer:
Jeff Malen
Producer:
Susie Boyajan
Executive Producer:
Amburr Farls

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