Creativity

Jordan Brand: Love the Game

Lockout, shmockout.

Published on Nov 02, 2011

Editor's Pick

The lockout doesn't stop real players who play for the love of basketball. A spot from Wieden + Kennedy New York for Jordan Brand features Dwayne Wade, Chris Paul and Carmelo Anthony getting around the lockout by playing in the gyms, streets and courts of New Orleans, New York, L.A. and Beijing, with teams from all walks of life.

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About

Credits

Date
Nov 02, 2011
Agency:
Wieden & Kennedy New York
Client:
Jordan Brand
Creative Director:
Andy Ferguson
Creative Director:
Brandon Mugar
Copywriter:
Eric Steele
Art Director:
Eric Cosper
Senior Producer:
Jesse Wann
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
Agency Head of Content Production:
Gary Krieg
Production Company:
HSI Productions
Director:
The Malloys
Executive Producer:
Rebecca Skinner
Line Producer:
Nina Huang
Director of Photography:
Chris Doyle
Director of Photography:
Adam Kimmel
Composer:
Awol One with Daddy Kev
Song:
"Rhythm"
Edit Company:
Peepshow Post
Editor:
John Resner
Editor:
Andrea MacArthur
Executive Producer:
Deborah Sullivan
Producer:
Anna C. Butler
Assistant Editor:
Adam Hutchinson
GFX:
Simon Benjamin
Finishing Company:
Company 3
Colorist:
Tim Masick
Executive Producer:
Angela Lupo
Conform:
Yoshiko Hirata
Flame:
Yoshiko Hirata
VFX Producer:
Emily Nelson
VFX Assistant:
Adam Gandola
Sound Company:
Sound Lounge
Mixer:
Glen Landrum
Assistant Mixer:
Craig LoGuidice

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