Creativity

Jordan Brand Pays Homage to NBA MVP Russell Westbrook With 'Schoolhouse Rock'-Style Animated Film

Zero Is the Only Important Stat When It Comes to This Honor

By Ann-Christine Diaz. Published on Jun 27, 2017

Editor's Pick

Last night, the NBA named Russell Westbrook its 2017 MVP, and Jordan Brand is celebrating the honor with this vibrant animated film created out of Wieden & Kennedy New York that schools viewers on how "0," the pro's jersey number, is the only important stat when it comes to the honor.

The Oklahoma City Thunder point guard scored a record 42 triple-doubles last season and helped his team get to the playoffs this year, after he stuck with Oklahoma following the much talked about departure of former teammate Kevin Durant (which became the subject of a curious ad from Jordan and W&K).

The film was inspired by the animated series "Black Dynamite," based on the 2009 Blaxploitation film of the same name -- but it feels like there's plenty of Schoolhouse Rock thrown in too. Titmouse was behind the animation, with music by Phonte of Little Brother and Foreign Exchange.

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About

Credits

Date
Jun 27, 2017
Agency:
Wieden & Kennedy New York
Animation:
Titmouse Inc.
Client:
Jordan Brand

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