Creativity

Russell Westbrook Shows Off His Moves in Jordan's Latest Spot

Ad Promoting Westbrook 0.2 Is More Like a Music Video

By Alexandra Jardine. Published on Oct 31, 2016

Editor's Pick

Nike's Jordan brand's latest ad, marking the start of the NBA season, is more like a music video than a sports commercial, thanks to the talents of its star Russell Westbrook of the Oklahoma City Thunder.

Westbrook (who's known for demonstrating his love of music via Twitter) shows off his not unimpressive moves along to to Lil Uzi Vert's "Do What I Want," and not only that is joined by his brother, Ray, and a medley of fans. The spot, by Wieden & Kennedy New York, was directed by Mike Warzin of Cap Gun Collective and launched online and in social this week. It's part of a campaign for the new Westbrook 0.2 sneaker.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 31, 2016
Agency:
Wieden & Kennedy New York
Client:
Jordan
Executive Creative Director:
Karl Lieberman
Creative Director:
Caleb Jensen
Creative Director:
Jimm Lasser
Art Director:
Lawrence Melilli
Copywriter:
Matt Mulvey
Senior Producer:
Orlee Tatarka
Assistant Producer:
Alexey Novikov
Head of Integrated Production:
Nick Setounski
Strategist:
Brandon Thornton
Account Team:
Jordan Muse
Account Team:
Liz Lindberg
Media Team:
Karlo Cordova
Media Team:
Branden Bouvia
Media Team:
Chad Muratev
Project Manager:
Kristin Daly
Business Manager:
Sara Jagielski
Business Manager:
Tana Prosper
Business Manager:
Lindsey Timko
Traffic Manager:
Sonia Bisono
Production Company:
Cap Gun Collective
Director:
Mike Warzin
Executive Producer:
Matt Abramson
Director of Photography:
Max Goldman
Line Producer:
JD Davidson
Line Producer:
Aaron Canto
Editorial Company:
Joint Editorial
Editor:
Robert Lopuski
Assistant Editor:
Thomas Gilson
Post Producer:
Stephen Schmidt
Post Executive Producer:
Michelle Carmen
VFX Company:
Joint
Lead Flame Artist:
Victor Melton
Lead Flame Artist:
Dustin Bailey
Mix Engineer:
Brett Fuchs
Telecine Company:
Company 3
Colorist:
Sophie Borup
Color Producer:
Claire Movshon

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.