To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Jordan: Playing for the City That Made Me Ep. 1

From Red Hook to the Knicks.

Editor's Pick

Carmelo Anthony may be New York basketball's hopes and dreams now, but he hasn't forgotten his humbler Red Hook roots. Wieden & Kennedy New York launch the Jordan Brand's MELO M9, the latest shoe in Melo's sneaker line with a new campaign that focuses on the basketball superstar and the responsibility he feels to the city that made him who he is.

The spot accompanies a documentary series (see the first episode here) that features Melo talking about New York beyond the Knicks. The film, directed by The Hudson Dusters of Greenpoint Pictures, features Melo's family and friends like Nas and Bernard King, to dissect what it means to be Carmelo Anthony. The second and third episode will roll out later in January.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 10, 2013
Agency:
Weiden + Kennedy New York
Client:
Jordan
ECD:
Scott Vitrone
ECD:
Ian Reichenthal
CD:
Andy Ferguson
CD:
Brandon Mugar
CW:
Eric Steele
AD:
Azsa West
Head of Content Production:
Lora Schulson
Producer:
Kate Morrison Schermers
Prod. Co.:
Greenpoint Pictures
Director:
The Hudson Dusters
Producer:
Tatiana Rudzinski
EP:
Michael Kuhn
EP:
Jacob Lincoln
DOP:
Rod Lamborn
Editorial:
Final Cut - New York
Editorial:
Greenpoint Pictures
Telecine:
MPC
Online/Mix:
Final Cut - New York
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age