Jordan: Quick Controls Chaos

Get in on the chaos.

Published on

Editor's Pick

Wieden + Kennedy NY masterminded Quick Controls Chaos, an ambitious interactive experience for the Jordan brand, to launch Chris Paul's newest shoe, the CP3.V.

The site is designed to illustrate how Paul's quickness causes chaos both on and off the basketball court. It gives users the control to view live action film from anywhere in a nearly 180-degree arc. W+K's production team, together with production company Prettybird and Identity FX captured all film assets on an array of 17 Epic Red cameras before building the website. Behind the scenes, over 100 streaming videos are swapped out on the fly as the user changes angles and speeds. Users can also interact with the film, discovering additional content and information.

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About

Credits
Date
Jan 13, 2012
Agency:
Wieden & Kennedy New York
Client:
Jordan
Creative Director:
Andy Ferguson
Creative Director:
Brandon Mugar
Copywriter:
Andy Ferguson
Art Director:
Brandon Mugar
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
User Experience Designer:
Laurie Jarzemsky
Agency Head of Content Production:
Gary Krieg
Director of Interactive Production:
Marc Maleh
Senior Interactive Producer:
Brandon Kaplan
Associate Interactive Producer:
Hana Marie Newman
Senior Producer:
Dan Blaney
Technology Director:
Husani Oakley
Interactive Art Director:
Tomiwa Alabi
Interactive Art Director:
Tomiwa Alabi
Lead Developer:
Jason Tighe
Senior Developer:
Nelson Shin
Visual Effects Company:
Identity
Visual Effects Producer:
Leo Vezzali
Producer:
Alison Savitch
Producer:
Davd Scott Van Woert
VFX Co Producer:
Peter Salvia
Lead Mistica Operator:
Juan Carlos Ertze
Color Correction:
Juan Ignacio Cabrera
Lead Compositor:
Kevin Yuille
Production Coordinator:
Jamie Yu
Compositor:
Alicia Suggs
Compositor:
Marky Kang
Compositor:
John Cornejo
Compositor:
Neil Thomsett
Lead Paint and Roto:
Seth Martin
Roto:
Charlie Lawson
Roto:
Noel Rodriguez
Model/Texture Artist & Roto:
John Bird
Model/Texture Artist & Roto:
Steven Huynh
Roto & Paint:
Cornelia Maga
IT.:
Eric Jordan
Production Company:
Pretty Bird
Director:
Paul Hunter
Executive Producer:
Kerstin Emhoff
Line Producer:
Suzanne Hargrove
DP:
Max Malkin
Sound Design:
Brian Emrich
Sound Design:
Joseph Fraioli
Music:
Human Worldwide

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