Creativity

Jose Cuervo: Cuervoton

Tequila and talent go hand in hand in Jose Cuervo's "Cuervotón," a nationwide competition sponsored by the popular liquor brand to find the next generation of reggaeton and hip hop latino stars. A website created

Published on Jan 26, 2006

Editor's Pick

Tequila and talent go hand in hand in Jose Cuervo's "Cuervotón," a nationwide competition sponsored by the popular liquor brand to find the next generation of reggaeton and hip hop latino stars. A website created by Tribal DDB/New York fulfills the dual role of contest homepage and musical showcase, bombarding aspiring artists with the bumping beats of Chingo Bling, Wu Tang Latino and the rest of the contest judges while running down details on demo reel submissions and the series of semi-finalist concerts scheduled to rock L.A., Houston, Phoenix, Chicago and N.Y. in April. Like what you hear on the site? The MP3 download section is music to your ears—both proverbial and literal.

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About

Credits

Date
Jan 26, 2006
Client:
Jose Cuervo
Executive Creative Director:
Stephen Nesle
Creative Director:
Duncan Mitchell
Associate Creative Director:
Shane Watson
Copywriter:
Michael Condrick
Art Director:
Jerry Tamburro
Technical Lead:
Smith Thongrod
Agency:
Tribal DDB New York

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