Creativity

Jose Cuervo Makes an Out-of-This-World Margarita, Literally

Stunt Sends a Margarita Into Outer Space

Published on Feb 26, 2015

Editor's Pick

To celebrate National Margarita Day, which happened on Feb. 22, Jose Cuervo and McCann New York took margarita mixings where they've never been before -- outer space. Following in the footsteps of brands such as Toshiba and Red Bull, they sent a shaker full of margarita ingredients into space, where it was shaken and frozen before it parachuted back to the earth.

McCann New York worked with independent space program JP Aerospace and the scientists that led the Phoenix Mission to Mars to develop and launch the drink out of Pinal County Park, an hour north of Tucson, Arizona. The spacecraft used high-altitude weather balloons affixed with cameras to document the journey, which subjected the cocktail to strong winds and extreme cold. It reached 100,000 feet before it plummeted back to the earth and landed in a ravine.

According to McCann ECD Mat Bisher, the margarita was then enjoyed by some of the creative team who worked on the project. "It tasted like space," he said. "Silky smooth."

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About

Credits

Date
Feb 26, 2015
Agency:
McCann New York
Client:
Jose Cuervo
North American Chief Creative Officer:
Eric Silver
Chief Creative Officer:
Tom Murphy
Chief Creative Officer:
Sean Bryan
Executive Creative Director:
Mat Bisher
Creative Director:
Jason Ashlock
Creative Director:
Sean Labounty
Creative Director:
Scott Cooney
Creative Director:
Carlos Wigle
Designer:
Jordan Nerison
Chief Production Officer:
Nathy Aviram
Executive Producer:
Catherine Patterson
Senior Producer:
Jill Toloza
Integrated Producer:
Chandler Simms
Associate Producer:
Kweku Taylor Hayford
Executive Music Producer:
Eric David Johnson
Senior Print Producer:
April Gallo
Associate Digital Strategist:
Kate Pena
Production Company:
Film Orange
Director:
Tobias Perse
Editorial Company:
Craft
Engineering Company:
JP Aerospace
Rocket Scientist:
Dr. Peter Smith
Rocket Scientist:
Rigel Woida

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