Jose Cuervo Crowdsources Your Cinco de Mayo Memories

Fans Can Submit Their Own 'Legends' Via Twitter

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Jose Cuervo is inviting people to submit their Cinco de Mayo memories ahead of next month's celebration. This video, in which actor Luis Guzman asks what Cinco de Mayo is about, then vividly recalls his own "legend," directs us to a microsite where people can click to tweet about their own stories with the hashtag #writeyourcinco. It also makes the point that the tequila brand has been around since the original Cinco de Mayo.
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Date
Apr 16, 2015
Client:
Jose Cuervo
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Industry
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