J&R: Chinese Menu

J&R goes to extremes to promote its same day delivery service in New York City.

Published on Dec 03, 2009

Editor's Pick

J&R Music and Computer World has gone out of its way to announce its same day delivery service in New York City. Working with Toy, New York, the company is sending out bike messengers bearing refrigerator-sized parcels and distributing menus that appear to be for Chinese takeout, but feature a selection of electronic goods instead of food. As an added bonus, the first citygoers to spot the bike messengers and tweet their pictures to @jrblog will win a $10 J&R gift card.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Dec 03, 2009
Toy New York
Chief Creative Officer:
Ari Merkin
Art Director:
Tony Kalathara
Eventive Marketing

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.