Too Busy Chewing Juicy Fruit? Talk via Arm Farts Instead

Juicy Fruit's First Campaign for a Decade Isn't Afraid to Gross You Out

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Editor's Pick

Wrigley gum brand Juicy Fruit's first TV campaign for over a decade centers around the idea that you have to find other ways to communicate when chewing the gum because it's "so sweet you can't help but chew."

The campaign goes for pretty puerile humor -- one spot shows guys in a locker room conversing through "arm farts," while another spot sees kids in the back of a car communicate via their zippers because their mouths, of course, are too busy chewing Juicy Fruit. The campaign is by DDB Chicago and directed by Tool's Benjamin Weinstein.

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About

Credits
Date
Jan 13, 2015
Agency:
DDB Chicago
Chief Creative Officer:
John Maxham
Client:
Juicy Fruit
EVP, Executive Creative Director:
Mark Gross
Creative Director:
Matt Collier
Creative Director:
Wayne Robinson
Creative Director:
Bart Culberson
EVP, Executive Director of Integrated Production:
Diane Jackson
VP, Executive Producer:
Will St. Clair
Producer:
Luke LiManni
Production Manager:
Scott Terry
Audio Engineer:
Nicholas Papaleo
Audio Assistant:
Bobby Lord
Audio Producer:
Stacey Simcik
SVP, Group Strategy Director:
David Chriswick
Strategy Director:
Matt Mullen
Global Business Director:
Heather Stuckey
SVP, Group Business Director:
Kate Christiansen
Production Company:
Tool
Director:
Benji Weinstein
Managing Director Live Action:
Oliver Fuselier
EP:
Robert Helphand
Producer:
Jason Manz
DP:
Marcelo Durst
Post Production Company:
Filmworkers
EP:
Derek De Board
Producer:
Casey Swircz
Colorist:
Fred Keller
Creative Director/Flame:
Rob Churchill
Post Production Company:
Spot Welders
Editor:
Kevin Zimmerman
Edit Assistant:
Sophie Kornberg
Producer:
Denise Brown
Executive Producer:
Carolina Sanborn
Managing Partner:
David Glean
Post Production Company:
Butter
Sound Designer:
Fred Szymanski
EP:
Ian Jeffreys
Producer:
Annick Mayer
Post Production Company:
Vitamin Pictures
ACD/3D Lead/Compositor:
Sam Gierasimczuk
3D Modeler:
Michael Siegel
Executive Creative Director:
Danny DelPurgatorio
Executive Producer:
Larissa Berringer

See more credits

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