Jung von Matt: Lorem Ipsum Recruitment Campaign

A secret message in dummy text.

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Jung von Matt has come up with a novel way to recruit designers - by hiding a job ad on the dummy text website Lipsum.com. The site is used daily by 50,000 creative people copying 'Lorem Ipsum' text for their drafts. From next week, when users copy and paste from the website, they'll also get a message directing them to the Jung von Matt jobs website. The copy reads: 'Do your layouts deserve better than Lorem Ipsum? Apply as an art director and team up with the best copywriters at Jung von Matt."

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Jan 12, 2012
Jung Von Matt
Jung von Matt
Junior Art Director:
Raphael Schils
Junior Copywriter:
Niklas Schachtebeck
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