Jung Von Matt/Neckar: Facebook Places Recruitment Campaign

Creative recruitment gets sneaky in Germany.

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Editor's Pick

Jung Von Matt's Stuttgart office recently took advantage of Facebook's new Places feature to catch the attention of potential new hires. The agency had set up Check-In Places for its fellow German shops Neue Digitale/Razorfish in Frankfurt, Interone, Hamburg, Fork Unstable Media, Hamburg, Kolle Rebbe in Hamburg, AKQA, Berlin and argonauten G2 in Berlin—not to be a good colleague, but to get the word out about itself. Anyone who checked into those shops would then receive messages like "First! Would you love to be first? Just check in at www.jvm-neckar.de/jobs. We're looking for bright minds" and "Best wishes from the stomach of the Trojan Horse. Turn the tables and check in at www.jvm-neckar.de/jobs. We're are looking for bright minds."

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About

Credits
Date
Oct 12, 2010
Agency:
Jung von Matt/Neckar Stuttgart
Client:
Jung Von Matt/Neckar
Creative Director:
Achim Jager
Creative Director:
Peter Waibel
Creative Director:
Kai Heuser
Creative Director:
Michael Ohanian
Copywriter:
Guen Aydemir
Category
Latest Creativity News on Ad Age

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