'Three Billboards' Becomes a Reality Outside of Grenfell Tower in London

Oscar-Nominated Film Inspired Real Citizens to Take Action

By Ann-Christine Diaz. Published on Feb 15, 2018

Editor's Pick

The Oscar-nominated film "Three Billboards Outside Ebbing, Missouri" inspired concerned and grieving citizens in the U.K. to erect their own trio of signs demanding justice. A group called Justice4Grenfell, founded by advocates for those who suffered during the June fires in the Grenfell, London building that claimed 71 lives, has created its own three billboards seeking reparation for those who were left bereaved and homeless.

The organization is calling on city officials and the government to provide lodging for the victims still without homes and to address the safety concerns of 297 other buildings in the area still susceptible to fire because of their poor safety conditions.

The "Three Billboards" film stars Frances McDormand as a mourning mother who rents out billboard space on an abandoned road to prod the town's lackadaisical police to find the man who raped and killed her daughter. Justice4Grenfell instead placed its three billboards on roving trucks. The organization created the campaign with BBH London.

Justice4Grenfell formed just days after the Grenfell tragedy last June and has since held monthly silent walks to promote its cause, but it seems Hollywood has inspired it to raise its voice in a big way.

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Feb 15, 2018
BBH London

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