Creativity

JVC: 3D Live Theater

The real live action.

Published on Jan 20, 2012

Editor's Pick

Draftfcb Buenos Aires used live theater - what it points out is 'the oldest 3D technology available' - to launch the JVC Everio, the first 3D camcorder to be sold in Argentina. Live actors acted out short 'ads' in front of scenery displayed on an installation of 3D screens, before the start of a play. The 'ads' were done in the style of typical homemade videos, and the audience, who were issued with 3D glasses without lenses, clearly loved it.

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About

Credits

Date
Jan 20, 2012
Agency:
Draft FCB Buenos Aires
Client:
JVC
Executive Creative Director:
Javier Campopiano
Creative Director:
Tony Waissmann
Copywriter:
Veronica Perera
Art Director:
Facundo Ardila
Production House:
Sake
Producer:
Sonia Caputo
Producer:
Marina Arslanian
Director:
Mariano Manzur
Editor:
Maxi Ibarra
Music:
Twins Music

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