Creativity

JVC: Playground

Pick your move.

Published on Nov 08, 2012

Editor's Pick

Giovanni+DraftFCB, Sao Paulo, Brazil was behind this series of dazzling print ads that in a single image show the progression of time for an extreme skateboarder, a basketball player and a girl playing in a park. But in each scene, every figure but one appears in a garbage can. The point? That the brand’s new camera allows you to take up to 130 consecutive shots, and trash every one but the best.

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About

Credits

Date
Nov 08, 2012
Agency:
Giovanni+DraftFCB Brazil
Client:
JVC

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