Creativity

JWT: Brand Toys Site

Beyond graphs: brands as toys

Published on May 09, 2011

Editor's Pick

JWT has launched Brand Toys, a playful way to visualize brand characteristics. Visitors to BrandToys.com can see attributes of and attitudes towards over 3,000 global brands, interpreted as toys.

The Brand Toys tool analyzes data from Millward Brown's BrandZ survey, as well as social media inputs and creates a toy that reflects each brand's personality and standing in the world.

Users can search brands, do side by side brand comparisons, share their findings and even get their chosen toy rendered in 3D printin via Sculpteo.

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About

Credits

Date
May 09, 2011
Agency:
JWT London
Client:
JWT

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