UK Noodle Brand Kabuto Performs Live Improvised Ad

Comedians performed three minute spot on Comedy Central

Published on Jun 18, 2013

Editor's Pick

Advertising met Whose Line Is It Anyway? last night in what’s being claimed to be the UK’s first ever live, improvised ad. The three minute spot, for Kabuto Noodles, aired on Comedy Central yesterday.

Kabuto Noodles partnered with Viacom Media to secure ad space on Comedy Central to air the live improvised ad, working with 18 Feet & Rising on the creative idea. Four comedians from improv group Mischief Theatre performed several comedy skits for the brand using the only pots of noodles as props, while comedian Rob Carter hosted the proceedings.

The live ad is the first marketing activity for Kabuto which launched in 2011. It will be followed up by 30 second cut downs of the live skits.

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Jun 18, 2013
18 Feet & Rising
Kabuto Noodles
Media Company:
Improv Actor:
Henry Lewis
Improv Actor:
Jonathan Burke
Improv Actor:
Dave Hearn
Improv Actor:
Nancy Wallinger
Rob Carter
Live Broadcast Director:
James Russell
Anna Carpen
Alex Delaney
Concept Director:
Jake Mavity for Tantrum
Emily Hodgson
Account Director:
Adrienne Little
Production Company Producer:
Vicki Betihavas
Production Company Producer:
Jeannine Mansell
Production Company:
Nineteen Fifteen
Production Company:
Composer/Music Supervisor:
Sie Medway-Smith
Director of Photography:
Nick Wheeler

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