Creativity

Kaiak: Scented Banner

From screen to nose.

Published on May 24, 2010

Editor's Pick

ID/TBWA introduce the newly revamped men's fragrance Kaiak online with a banner you could literally smell.

The agency created custom hardware and attached it to computers at more than 15 lan houses in Brazil—used by those who don't have their own home computers. The agency created a special banner that appeared on the computers' internet start pages reading, "The best selling men's fragrance in the country just changed. Want to try it? Click this banner. It's scented." Those who click are treated to scented strip that emerges from the special hardware.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 24, 2010
Agency:
ID/TBWA
Client:
Kaiak
Concept:
Domenico Massareto
Creative Director:
Domenico Massareto
Planner:
Igor Puga
Production:
Natalia Gouvea

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.