Creativity

Kaiser Permanente: Thrive

Health maintenance organization Kaiser Permanente aims to maintain health in the frantic workaday world with "varied regional stunts," as Campbell Ewald/L.A. ECD Debbie Karnowsky calls them, exemplified by this friendly domination e

Published on Dec 04, 2006

Editor's Pick

Health maintenance organization Kaiser Permanente aims to maintain health in the frantic workaday world with "varied regional stunts," as Campbell Ewald/L.A. ECD Debbie Karnowsky calls them, exemplified by this friendly domination effort seen at the Montgomery Street BART station in downtown San Francisco last month. "Suggestions on how to live well in a busy world," along with "calming images" lined the walls of the station, allowing Kaiser Permanente to "actually provide a healthy moment in a person's busy day," says Karnowsky. In addition, sponsored musical performances heard during rush hours "can lower a commuter's blood pressure," she says. Sure beats eating garlic or even gazing at fish in an aquarium (see the PDF).

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About

Credits

Date
Dec 04, 2006
Executive Creative Director:
Debbie Karnowsky
Senior Art Director:
Chip Kettering
Senior Copywriter:
John Dolab
Senior Art Director:
Jo Sommers
Senior Copywriter:
Bob Ancona
Production:
Woo Tom
Production:
Dawn Manza
Production:
Cindy Kuretski
Client:
Kaiser Permanente
Agency:
Campbell-Ewald Los Angeles

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