A virus spreads the word for band's latest album

Norwegian agencies help Kaizers Orchestra create app to make its songs infectious.

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To launch its album "Violeta Violeta Vol.3", Norwegian rock band Kaizers Orchestra worked with Anorak, HES and Notch Norway on an Phone/Android app called "Kaizervirus." As songs from the album were released, to get access to them, users had to get "infected". This was done using GPS-technology; the app infected others who were moving close enough to someone who was carrying a viral song.

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About

Credits
Date
Mar 08, 2013
Agency:
Anorak - Norway
Client:
Kaizers Orchestras
Agency:
HES
Agency:
Notch
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