Creativity

Kanye Releases New Song Via Live Projections on 66 Buildings

Cryptic tweet leads to global launch of new track

Published on May 20, 2013

Editor's Pick

How do you release a new song? If you're Kanye West and love attention, you do it by live-projecting the song via videos on dozens of buildings. The rapper tweeted recently that he would be premiering the song, and visuals across the world on 66 different buildings, and that the locations, which range from Sydney to Paris, would be available on his website, KanyeWest.com. The star is scheduled to appear on SNL this Saturday. Video via YouTuber Ithalmar de Sedas.

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About

Credits

Date
May 20, 2013
Client:
Kanye West

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