Creativity

Remember When Katy Perry Did a WhatsApp Music Video?

Is This What The Singer Does in the Bathroom?

Published on Aug 15, 2013

Editor's Pick

Katy Perry -- despite being a multi-millionaire -- apparently still cares about international texting fees. Why else would she use WhatsApp, the mobile messaging service that works across platforms and is mostly used for texting abroad? The singer uses a Whatsapp group to create a lyric video for her new song, "Roar," using digital stickers, emojis and words, all being told via messages from Katy and all her friends.

The company said that while the product used in the video is in fact Whatsapp, the video is not the product of an official celebrity endorsement from Ms. Perry or any sort of deal, although we're sure that the service, which isn't widely known in the U.S. but is huge in Brazil and South Asia is getting a seat at the pop-culture table.

This is a worth a watch again this Thursday, on the heels of the announcement that Facebook had agreed to buy WhatsApp for a cool $16 billion, making this one of the largest technology deals in history.

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About

Credits

Date
Aug 15, 2013
Client:
Katy Perry

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