Don't Compare Your Travel Crisis to a Real Crisis, Say Kayak's Funny New Spots

More Perfectly-Timed Comedy From the Travel Brand

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Editor's Pick

The latest spots from Kayak and Barton F. Graf 9000 feature people who fail to realize that comparing your travel-searching woes to a real-life crisis is just ridiculous. Particularly when there's Kayak.

In the first ad two neighbors meet on the stairs. One is going through painful breakup. His neighbor immediately sympathizes, and compares it to his own "confusing" situation of not knowing which hotel room to choose. The first neighbor's incredulous reaction is sitcom-perfect -- and he points out that you can solve that problem with Kayak anyway. A second spot features an elevator repair guy who rhapsodizes about the joys of Kayak to the people trapped between floors.

Both were directed by O Positive's Jim Jenkins, and like all Kayak's best spots, these are simple, expertly-timed pieces of comedy that neatly get the message across.

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About

Credits
Date
Sep 14, 2015
Agency:
Barton F. Graf 9000
Client:
Kayak.com
SVP, North America Marketing:
Stephanie Retcho
Director, Brand Marketing:
David Solomito
Associate Brand Manager:
Andrea Charriez
Founder/Chief Creative Officer:
Gerry Graf
Executive Creative Director:
Ian Reichenthal
Copywriter/Art Director:
Mark Bielik
Copywriter/Art Director:
Ross Fletcher
Head of Integrated Production:
Josh Morse
Executive Producer:
Amanda Revere
Account Director:
Jennifer Richardi
Production Company:
O Positive
Director:
Jim Jenkins
Executive Producer:
Ralph Luacella
Producer:
Marc Grille
Editorial Company:
Arcade Edit
Editor:
Dave Anderson
Assistant Editor:
Zach Patten
Assistant Editor:
Laurel Smoliar
Executive Producer:
Sila Soyer
Producer:
Joanna Hall
Color Company:
CO3
Colorist:
Tim Masick
Mix:
Heard City
Audio Engineer:
Evan Mangiamele
Animation/End Tag:
Elastic

See more credits

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