Keen: Project Re-boot Elwha

These boots are made for working.

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To launch its new utility boot product line, footwear brand Keen has made a series of web documentaries taking its boots directly to industrial workers working on environmental projects. The Project Re-boot campaign, by Portland-based agency Sockeye, visited three work sites focused on wind energy, vehicle manufacturing and river restoration/dam removal. Keen outfitted crews with their own pair of boots. A wider campaign including print, outdoor, transit and online ads drives people to watch the films on YouTube or Keen's Facebook page.

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About

Credits
Date
Nov 30, 2011
Agency:
Sockeye
Client:
Keen
Executive Producer:
Andy Fraser
Creative Director:
Peter Metz
Producer:
Erin O'Brien
Producer:
Albert Nance
Producer:
Laura Hardin
Art Director:
Patrick Nistler
Director of Photography:
Boone Speed
Director of Photography:
Michael Call
Sound:
Roger Smith
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