Creativity

Keen: Project Re-boot Elwha

These boots are made for working.

Published on Nov 30, 2011

Editor's Pick

To launch its new utility boot product line, footwear brand Keen has made a series of web documentaries taking its boots directly to industrial workers working on environmental projects. The Project Re-boot campaign, by Portland-based agency Sockeye, visited three work sites focused on wind energy, vehicle manufacturing and river restoration/dam removal. Keen outfitted crews with their own pair of boots. A wider campaign including print, outdoor, transit and online ads drives people to watch the films on YouTube or Keen's Facebook page.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 30, 2011
Agency:
Sockeye
Client:
Keen
Executive Producer:
Andy Fraser
Creative Director:
Peter Metz
Producer:
Erin O'Brien
Producer:
Albert Nance
Producer:
Laura Hardin
Art Director:
Patrick Nistler
Director of Photography:
Boone Speed
Director of Photography:
Michael Call
Sound:
Roger Smith

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.