Orlando agency Push has teamed up with its production partner Deeb Studios to create a simple, powerful campaign called #KeepDancingOrlando to honor the victims of the Pulse nightclub shooting and to raise funds for the OneOrlando Fund.
At KeepDancingOrlando.com, a brief description explains the concept behind the video shown here: "49 beautiful souls were taken at Pulse, but their spirit dances on in all of us. Let's cherish their memory and celebrate their lives by dancing in their honor. Let's show the world that love conquers all -- that joy and happiness can't be stopped. Now more than ever before, Orlando is The City Beautiful. We will recover. We will grow stronger. We will keep dancing." Set to Whitney Houston's "I Wanna Dance With Somebody," the video shows Orlando residents dancing around their city. Just before the music begins we hear an emotional soundbite from Jimmy Fallon's "Tonight Show" commentary about the tragedy: "When I think of Orlando, I think of nothing but fun and joy and families. If anyone can do it, you can. Keep loving each other, keep respecting each other and keep on dancing."
The campaign fits right into the resilient and defiant spirit of Orlando's residents and especially its LGBT community. As the Orlando Sentinel reported on Tuesday, the owner of Pulse has announced that she and her staff wlll host a "Latin Night" in a city park this evening -- a fundraising event the Sentinel characterizes as "half party, half memorial."