Creativity

Keep Footy Beautiful: Respect Football

It all becomes clear.

Published on May 23, 2011

Editor's Pick

A group of fathers who also happen to be advertising execs created this ad to help bring good manners to the beautiful game of football. The spot depicts a classroom of kids behaving like hooligans toward their teacher after she gives one of their classmates a good grade, using a shocking parallel to uncover the bad behavior of premiership footballers when they don't agree with a referee's decision. The ad directs viewers to the Keep Footy Beautiful Facebook page, where it asks people to join and petition the FA and PFA to bring good sportsmanship back to football.

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About

Credits

Date
May 23, 2011
Agency:
BETC
Client:
Keep Footy Beautiful
Director:
Johnny Maginn
Production Company:
Mustard Films
Producer:
John Doris
Editor:
Simon Willcox
Post Production:
Golden Square
Sound Design:
Pure Soho
Director of Photography:
Darren Tiernan

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