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Kellogg's Shows Kids Where Its Cereals Come From in U.K. Online Film

Brand Is The Latest To Stress Origins of its Ingredients

Editor's Pick

Following in the footsteps of Chipotle and others, Kellogg's has become the latest food company to underline the provenance of its ingredients in this web film from the U.K.. The ad features kids, but unlike traditional breakfast cereal ads, where they're choosing their favorite box or interacting with cartoon characters, here a real-life farmer shows a bunch of kids the crops that their cereals actually come from. The ad, by Isobar, is part of an initiative within Kellogg Europe to show the company's commitment to hunger relief.

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Jul 28, 2014
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