Creativity

Kenneth Cole Challenges You to Do Good Deeds -- and Prove it via Google Glass

App Promotes 'Mankind' Fragrance

Published on Mar 04, 2014

Editor's Pick

Kenneth Cole's "Mankind" fragrance is all about modern, chivalrous men that embody the spirit of "mankind." To promote the fragrance, the brand, along with digital agency Ready Set Rocket, has created a Google Glass app for its "21 Day" challenge, which asks people to do random good deeds, and use Glass to prove that they did it. (Of course, you can also just do the deeds and upload photos via tweets.)

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About

Credits

Date
Mar 04, 2014
Agency:
Ready Set Rocket
Client:
Kenneth Cole

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