Natasha Lyonne Coughs Up a Major Loogie in Carrie Brownstein's Film for Kenzo

Film Follows Mesmerizing Spike Jonze Video

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On the heels of the mesmerizing Spike Jonze video promoting its new Kenzoworld fragrance, fashion house Kenzo Paris and its Creative Directors Humberto Leon and Carol Lim have debuted another riveting film to promote the brand's Fall/Winter 2016 collection, "The Realest Real."

The six-minute-plus short marks the directorial debut of "Portlandia" creator/actress and Sleater- Kinney frontwoman Carrie Brownstein and stars an impressive lineup of veteran and up-and-coming talents: actress/model Laura Harrier, Mahershala Ali ("House of Cards" "Hunger Games"), Natasha Lyonne ("American Pie"), Sonic Youth's Kim Gordon and Rowan Blanchard ("Girl Meets World").

Exploring the diaphanous divide between our "real" and "digital" lives, the film centers on the experience of a young woman named Abby, played by Harrier, who, in a weird, sci-fi scenario, gets to see one of the "dreams" from her social world fulfilled IRL. In a bizarre, retro-futuristic corporate office, she meets with a mysterious god-like figure (Ali) who has kept tabs digital activity on a level that makes the monitoring of Hillary Clinton's email look like amateur hour. From all her posts he picks out one moment in which her appreciation for actress Lyonne was so great she gave her a "mom" comment, and in a strange turn of events the actress ends up taking on that role in real life.

From there, however, it's comedic chaos, leading to some totally uncomfortable mother-daughter moments, including one scene at lunch in which Abby watches Lyonne hack up a giant phlegm ball. And then, there's the encounter between her new mom and her (former) real one --- all of which makes for quite a unique backdrop for the fabulous fashions on display.

On the idea behind the film, "we started by talking about fandom and the way that fans converge with their idols through screens and technology in this much more complex and multi-faceted way," explained Brownstein in a Q&A provided by brand. "It is about the idea that you can kind of insert yourself into the narrative of someone's life, and into your idol's life, through visuals, through songs etc. To create a cultural dialogue with these subjects. It became about exploring ideas of fantasy and projection, but taking a more absurdist view of that, when fantasy comes slamming into reality. I wanted to explore what could be the end result of idealization pushed too far."

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About

Credits
Date
Sep 13, 2016
Agency:
Framework
Client:
Kenzo
Director:
Carrie Brownstein
Writer:
Carrie Brownstein
Creative Director:
Carol Lim
Creative Director:
Humberto Leon
Executive Producer:
Lana Kim
Executive Producer:
Jett Steiger
Producer:
Ways & Means
Director of Photography:
Shawn Kim
Wardrobe Stylist:
Shirley Kurata
Production Designer:
Eric Archer
Casting:
Framework
Casting:
Davis / Baddeley
Associate Producer:
Adam Feil
Production Supervisor:
Tyler Stubbs
Assistant Production Supervisor:
Arly Montes
B Camera Operator:
Joseph Messier
1st Assistant Camera:
Chris Slany
2nd Assistant Camera:
Matt Sumney
Digital Imaging Technician:
Dylan Johnson
Set Decorator:
Julie O'Leary
Lead Man:
Cecilio Perez
Propmaster:
Caroline Louis
Set Dresser:
Moran Levi
Set Dresser:
Daniel Gaughan
Assistant:
Krystal Donyes
Logo Design:
Chris Daniels
Artwork:
Melissa Manfull
Illustration:
Evelina Romano
Illustration:
Jerrod McIlvain
Gaffer:
Blue Thompson
Best Boy:
Randy Dye
Electrician:
Javier Lopez-Duprey
Key Grip:
Colby Dunford
BestBoy:
Curtis Brown
Production Sound Mixer:
Andy Bollas
Boom Operator:
Stephen Mitchell
Script Supervisor:
Kristin Rapinchuk
Key Make Up:
Lottie Stannard
Key Hair Stylist:
Mara Roszak
Assistant Makeup:
Christina Sanchez
Assistant Makeup:
Aliana Moss
Assistant Stylist:
Giorgia Tramontano
Assistant Stylist:
Sue Choi
Location Manager:
Peter Quenelle
Production Assistant:
Charlotte Delon
Production Assistant:
Ryan Gangl
Production Assistant:
Molly Ortiz
Production Assistant:
Juan Carlos Rodriguez
Production Assistant:
Nick Shapiro
Production Assistant:
Ben Taylor
Editor/VFX:
Ali Greer
Mobile Designer:
Schuyler Telleen
Colorist:
Beau Leon
Music Supervision:
Matt Feldman
Composer:
Tony Quattro
Sound Design & Mix:
John Chamberlin

See more credits

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Genre
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